UGG boots review

Summary

You can wear a winter “ugly boots” UGG, the quality is very good, the warmth effect is excellent, the mailing time belongs to the normal level of international logistics.

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Ugg boots review

Now the weather is turning cooler, taking into account the impact of logistics products sent to about the middle of September, so you can start to consider the possibility of buying some fall and winter products!

From “the ugliest ever” to a different kind of “lighthouse” in the fashion discourse

UGG, in fact, is a generic name for these wool boots that originated in Australia, meaning “Ugly Boots”. It was the prototype of Australian pilots who used two pieces of sheepskin wrapped around their feet to protect them from the cold during WWI. It has been popular in Australia for a long time, and it was not until American Brian created the UGG Australia brand in California and sold it to Dreckers Outdoor for $1.46 billion in 1995 that UGG appeared in the public eye in the form of a brand.

However, it was clear that the traditional promotion model did not work for UGG, a shoe that looked ugly and difficult to match, and was not well received by the opinion leaders in the fashion discourse, and was even commented as the “ugliest” shoe ever by the critical fashionistas. So Deckers turned to a different kind of “beacon” in the fashion discourse – the celebrities.

The stars wore UGG from the time they sent the first pair of UGG to the actress Pamela Anderson, who was famous for starring in “Beachcombers”, and Anderson’s youngest daughter, the American “talk show queen” Oprah, Gwyneth Paltrow, Cameron Diaz, Leonardo, Spielberg and others who were exposed by the paparazzi. The most frequent celebrities have all received UGG snow boots. These “quirky but celebrity-loved” boots, which have been featured in TV shows, fashion magazines and gossip magazines, have been influencing trends like the wind into the night.

When Oprah listed UGG snow boots as her “favorite of the year” in 2001; over the next four years, sales of UGG snow boots soared from $19 million to $102 million. From the leading and endorsement of fashion icons to the spread and promotion of loyal fans, to the general public’s following and reinterpretation. This pair of boots has achieved an amazing reversal from “the ugliest ever” to “the trendiest ever”.

Meghan Cleary, author of the book “shoe are You,” has said, “UGG is a brand that will never die.” It has become more like a necessity, a necessity that can bring warmth in the winter months.

This is due to its brand positioning of “high-end comfortable first-line brand, symbolizing the masterpiece of popular classics”, in fact, it is hard to imagine what would be the scenery today if UGG was not sold next to luxury goods such as Prada and LV from the beginning. Deckers is not discouraged to maintain the high exposure of UGG’s light luxury image when the popularity of UGG is cooling down, which enables the brand to continuously expand around the center of light luxury.